For Cougar Mountain Software Support's
Professional Version (V2012, V2011, V2010, V2009, V12-V6)

Every business is an expert in their field.   

Sharing their knowledge in a website that provides valuable information on products provides a resource for interested parties in any field.    By providing this information in an information site gives a business the opportunity to talk about their products in a pseudo-third party presentation and provide links to their "main" website.